Recommended Tools & Resources For Online Business
Just like brick and mortar business, online business does need essential tools and resources. No matter how effective the training you have, those skills that you learned will be useless, if you don’t have the right tools and resources essential for the execution of your skills required on the launch of your online business;
Some of the links in this page are affiliate links, which means if you purchase through my links, I will earn a commission with no additional cost at your end. The earnings through commission are what makes this website comes to its existence.
I recommend these tools because they are integral part in creating success of my online business.
Here is the list of tools and resources which I personally used in my online business as well as by other successful online business owners;
The very first step in starting an online business is to find web hosting and purchase a domain name so you can start building your website.
When you signed up for the free starter membership at Wealthy Affiliate you would not be worrying anymore where to find webhosting and where to buy domain name they will be provided for you.
You can immediate build two website for free. Also included are keyword tool, excellent training and supportive 1.4 million community members.
Once your website is already up and running, it’s about time to start filling it with content.
This time you will be needing “Keyword Research Tool “ to ensure that your contents are SEO competitive. When it comes to this aspect, Jaaxy stands out from its competition.
After you built a WordPress Website, the next struggle you will be facing is coming with a nice looking page of your site pages.
Relying on the WordPress editor to come with a nice page is frustrating. This was the struggle I encountered myself, until I discovered Thrive Architect and eventually solved my problem.
Thrive Architect is a WordPress plugin content editor. It is a product under Thrive Themes. It replaces their earlier product called Thrive Content Builder.
This product creates eye-catching layouts and landing pages with ease. The good thing about it , is that it is capable of recreating virtually any design and integrates seamlessly with other Thrive products.
Is a most popular premium WordPress plugin , it’s a powerful conversion-focused lead generation which provides a complete list building and conversion solution.
It lets you create good looking opt-in forms, sticky ribbons, as well as opt-in widgets. It is a list building solution suitable for anyone who wants conversion optimization
This WordPress plugin allows you to create good-looking conversion optimized editable landing pages for any purposes on your website.
It has a total of 162 landing pages templates and constantly being added as time goes-by.
The landing pages that you can build in this particular plugin tool include opt-in pages, home pages, review pages, personal branding pages, sales pages, webinar registration pages and many other more.
The good thing about this tool is that you can build any landing pages in a matter of minutes from many templates available which you can instantly publish.
This is another WordPress plugin product under Thrive Themes which allows you to have full control in customizing your widget area in your website sidebar, for different posts or pages.
It integrates seamlessly with the default widgets option in the WordPress.
With this kind of tool you can decide which part of your content your widget should be shown to your visitors in accordance to their relevance.
Meaning it gives you the ability to show specific content to certain visitors.
Aweber is an email marketing service provider, it helps online business owners send automated email sequences and newsletters.
It offers its customers effective email marketing service. It caters email marketing service to both newbies and experts, helps small business owners build, maintain and send emails to their mailing lists.
This product is for individuals and businesses with some email marketing background who want to maintain personal connection with their existing customers and prospects.
This online tool enables you to record a video of your computer screen. You can utilize it in your product demo as well as tutorial or training on how to use the product you are promoting.
Literally, you can turn your screen into compelling videos available for both PC and Mac.
This is a tool with amazing interface and enables you to create and edit the videos, manage audio recording.
With this software, it enables you to edit and enhance quality of your video. You can incorporate any type of audio to the video you are producing.
Jing is free online tool created by TechSmith which enables you to take screen shots or record audio, voice over narration on PowerPoint presentation, video and mouse movement from your computer’s screen.
It provides you URL which you can share online.
The good thing about this tool is that you can install it on as many computers as you want both Windows and MAC.
In the early phase of website building process you will surely encounter difficulty in coming up with the graphic aspect of your site specially if you are not a techie guy.
In my case, that’s the aspect wherein I struggle figuring out how to come up with a professional looking design of my website.
With the help of Fiverr.com I was able to get through those difficulties.
Fiverr is a platform that helps you find talent for your project.
It allows you to discover freelancers with ideal skill sets which suit your needs.
You can access on freelancer’s profile where reviews of their previous clients are posted which enables you to have an idea as to whether or not he or she is capable of delivering of your order based on their profiles quality of service.
You can find any product or service you need all starting at five dollar.
Another equally important element in coming up with a great website content is the featured images and graphic designs.
That’s one thing I struggled with during the time when I was just starting out creating website contents.
Canva has enables me to get through all my problems when it comes to graphic designs and images and even in coming up with my website logo.
It is a free online tool which enables you to come up with a good looking graphic design for your website needs.
By using this tool you can create eye-catching images and professional looking designs for almost any purpose even if you don’t have graphic design experience.
You can also use this tool in creating e-books for your lead magnets in building email list as well as any graphic designs for your social media posts downloadable in JPEG, PNG and PDF files.
Integral part in building your website are photos associated with your contents. If
you are just starting up, free stock photos are the ideal place to go. Here are the sites where I used to go whenever I need free photos for my contents. In here you don’t have to worry about copyright issues.
Be mindful though, that policies may change over time. As such, always check to ensure that you have the appropriate rights before using any images.
Is an online tool which enables you to optimize sizes of your images before uploading to your website.
This is extremely necessary to ensure that your website loading speed will not be affected as you upload more images for your content.
This tool compresses file size of your photos so as to make your site still runs faster, as the speed of your site plays a critical role for site user experience. No one would like to stay on slow website.
This tool has free and premium version. If you are just starting up, there is no need to go for premium, just what I do.
Any WordPress website would be in vain if it don’t have plugin for Search Engine Optimization (SEO ) for a simple reason that it will not be get indexed by any search engine such as; Google and Bing.
Presently there are two popular WordPress plugins for SEO which are competing toe to toe. Both provide almost similar functionalities. These plugins are; Yoast SEO and All-In One SEO.
I experienced using them both, but for personal preference I stayed with Yoast SEO.
Is a free web tool provided by Google which enables you to track down or measure your website’s activities, users and visitors.
This is extremely useful in analyzing your website’s traffic behaviour and activities in each of your posts or pages.
This kind of tool is important for you to determine whether or not your website is performing well as expected.
The data you will gather using this tool gives you opportunity to decide which part of your content needs further improvement as you will know which content your visitor stay longer and which did not .
It is of free web tools offered by Google basically to help website owners obtain information about their website or blog content activities.
As a website owner it helps you monitor your analytics in your sites to help you improve your search engine optimization.
It also helps you determine why your site’s visitors are searching for your site and what keywords they are using.
These functions are not being provided by Google Analytics. It lets you know your website performance in the Google search index or allows you to request Google to crawl or index your site.
Before 2015, this tool was formerly known as Google Webmaster Tools. This tool basically gives you insight from Google as to how the search engine sees your website.
With this you will be able to check your website for any found errors broken link or broken pages. Through this, you might receive notification coming from Google for any issues your website has.
Is a free tool offered by Microsoft’s Bing Search Engine which allows you to add your website to Bing index crawler.
Once your website is indexed and ranked in Bing it means your website is not only dependent on Google when it comes to getting organic traffic, as Bing and Yahoo comprises the 30 percent of Search Engine second only to Google.
The good thing is once your site rank in Bing it might as well in Yahoo. To cover you all the Search Engine Organic Traffic your website should be indexed and ranked in Google, Bing and Yahoo.
Having your website submitted to Bing Webmaster Tools, it allows you to utilize its functionalities such as; discovering potential issues of your website like “ file not found “ ( 404 ) errors. Scope result in your website reports to zoom into the data you need. Explore new keywords.
Is a free WordPress plugin which enables you to shorten or customize your URL, it’s quite similar to bit.ly and tinyurl.
You can transform an ugly looking link to a pretty looking link, as its name suggest.
Unlike Bitly, which works in a different platform, Pretty Link allows you to implement URL shortening inside WordPress.
More than just a link management tool, Pretty Link has also a link tracking features, which tracks each hit on your pretty URL and generates report concerning the traffic source, browser, operating system and host.